Other key highlights for this year:
We combined Nelson Advantage & Uniquely Nelson websites into one, along with a redesign. The website is now full of helpful information, stories, videos and VR and has turned into the heartbeat of our city. We are gaining great results and look forward to future development in the digital space.
Listings and Virtual reality continue to build with over 90 businesses taking advantage of Uniquely Nelson’s offerings in the past 12 months.
As we came out of the different levels of Covid 19, Uniquely Nelson marketed different city online promotions to support our retail and hospitality businesses. The first campaign was “Lets get Clicking” in stage 3, followed by “lets get Chatting” as we went into level 2. The message was simple…we are open for business and we are coming back!
We ran a Wellington campaign called “Come to the Sunny Side which reached 200,000 plus and attracted 6,500 entries. Will be looking at doing similar in CHCH before Christmas.
We are looking forward to rolling out Christmas in the City & Shop & WIN with the Nelson Weekly and planning for future iniatives in 2021.
Finally, thanks to all those supporting Uniquely Nelson: Sponsors…Nelson City Council, Nelson Venues, Nelson Airport, Pitt & Moore Mediaworks, , WK Strawbridge & Associates, Findex, Downing Design, Hospitality NZ, A-Temp and the many other sponsors and supporters that add value to our promotions. Not least, our thanks to all the businesses involved, who give time, thought and value our City.
David Moir, Renee Bignell, Lorraine Beattie, Ian Williams, Chris Butlar – Chair, Justine Kennard – Deputy Chair