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Soul By Mariposa Celebrating Six Months In Their New Location On Trafalgar Steet

Mariposa, the Spanish word for butterfly, is a beloved retail business that has thrived in our region for decades. The new store, ‘Soul,’ offers a wide selection of high-quality, unique footwear and accessories for men, women, and children.

Founded by Tracey Brignole, nearly 20 years ago in Takaka, Mariposa continues to operate three stores there.

It’s been six months since Tracey and the team at Soul opened their new store on Trafalgar Street. The bright retail space, with its colorful shoes lining the walls, creates an inviting atmosphere that draws you in like a magnet.

“The logistical challenge of moving to the new store was quite a mission. Each shoe on display comes with at least seven additional sizes. The team was incredible throughout the journey, and it required a lot of planning.”

“We decided to mix things up and combine our Dragonfly Jewellery and gift range to our Soul store into this stunning new location. We love having more space and have been working hard on the layout. This retail space has plenty of beautiful features and majestic-looking ceiling features that you don’t see these days. Formerly it was the store for Pagani, so it’s got that ‘New York style’ that we love. We have noticed an increase in foot traffic and the locals have given us great feedback on the new store.” says Tracey.

Tracey employs an incredible team that elevates customer service to the next level, making Soul renowned for its exceptional service. Trying on shoes involves many considerations, and the staff are experts in this process. The lush green velvet couches and excellent lighting enhance the shopping experience, providing a level of personalized service that can’t be matched by ordering online.

They now stock the famous Australian Blundstone boots, an iconic and highly practical brand for any occasion. Known for outfitting Aussie foot soldiers in World War II, Blundstone offers a range of chunky leather work boots and classic dress boots. Established in 1870, you can trust you’re getting the real deal.

Soul boasts the region’s largest selection of ultra-comfy and popular Crocs, alongside the beautifully crafted Merrell outdoor range. From jandals and stylish gumboots to sunnies and comfy slippers, there’s something for everyone. If you prefer vegan or eco-rated products, you’ll find them here too. The colorful, unique, and funky styles cater to all ages, from infants to retirees, each with their specific needs.

It’s a great destination to buy gifts, with beautiful hanging dream catchers, banners, lamps, diffusers, essential oils, artworks and ethnic sculptures. “There’s a reason why people will fly in from Wellington to shop here” says Tracey.

If there’s a shop that reflects the vibrant Nelson vibe, Soul is it. Discover and express your individuality and unique style at Soul. Feel good knowing you’re supporting a hardworking local business that takes excellent care of its customers.

For more information, visit their website or shop online today.

www.mariposaclothing.co.nz
www.instagram.com/mariposaclothingnz
www.facebook.com/mariposaclothing

Call 0800 132 500

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