Uniquely Nelson plays a crucial role in promoting the Nelson CBD and serves as a communication forum for over 900 businesses in Nelson City. We implement diverse marketing initiatives throughout Nelson City to boost foot traffic and visitation for the ‘Nelson City Experience’ and enhance retail spending in the local economy. While retail and hospitality are our primary focuses, we also promote the arts and culture sectors.
On a business-to-business level, Uniquely Nelson nurtures relationships with key stakeholders who influence Nelson’s retail and business landscape.

Uniquely Nelson’s strategic Vision Statement is:

Nelson City, the best small City to live, work and play in Australasia.

Uniquely Nelson’s Mission is to:

• Develop a marketing strategy that clearly communicates and supports the vision statement;
• Develop promotions and activities around the unique offerings of Nelson City, thereby supporting the vision statement;
• Encourage visitation for the ‘Nelson City Experience’ – the atmosphere, social cohesion and cultural identity;
• Develop and implement an ongoing program of stakeholder engagement that enables the vision to be effectively communicated and shared. We want to ‘win the hearts and minds’ of the people who influence the City’s cultural, social and business vitality.

Business owners located within Nelson City can join Uniquely Nelson and enjoy a variety of benefits from being part of our vibrant business community.