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Website & Online Presence

You need need help with digital marketing and need an online presence to catch customers attention.

Marketing & Social Media

Uniquely Nelson is all about get up and go, that’s what we do for Nelson City businesses. Get your business out there, with our help. We’ll build a top notch marketing and social media plan to help get you noticed. We’ll do it all for you.

Head Hunting

Need some help finding the right person for the job? We know lots of awesome people and can help build your team!

More About Us

Uniquely Nelson is an incorporated society set up with a Board of Directors and a full-time Manager.  We have been marketing and promoting Nelson City since 2002.

Uniquely Nelson is not-for-profit and is funded annually by Nelson City Council.

Uniquely Nelson has developed a range of marketing initiatives around the Nelson City Experience to encourage greater visitation and retail expenditure in the City.

We act as an important communications forum between Nelson City Council, Nelson Tasman Tourism, Nelson Tasman Chamber of Commerce, the Economic Development Agency, other key stake holders and over 630 Nelson City businesses.

Uniquely Nelson’s strategic Vision Statement is:

Nelson City, the best small City to live, work and play in Australasia.

Uniquely Nelson’s Mission is to:

Develop a marketing strategy that clearly communicates and supports the vision statement;

Develop promotions and activities around the unique offerings of Nelson City, thereby supporting the vision statement;

Encourage visitation for the ‘Nelson City Experience’ – the atmosphere, social cohesion and cultural identity;

Develop and implement an ongoing program of stakeholder engagement that enables the vision to be effectively communicated and shared. We want to ‘win the hearts and minds’ of the people who influence the City’s cultural, social and business vitality.

Chris Butler - Chair, Justine Kennard – Deputy Chair, David Moir, Lorraine Beattie, Ian Williams & Renee Wilson
Meet Our Team
Simon Duffy

Simon Duffy

Simon has returned to Nelson after being away for many years, mainly overseas. As well as having deep passion for what he does, he comes with a strong international background in marketing, brand development and more importantly, relationship building. If you have a businesses idea, have an event you wish to promote or would like advice on Nelson City, come see us at Uniquely Nelson.

Chandra Tandukar

Chandra Tandukar

Chandra is our techie guy. He is an experienced, skilled and creative talent with multiple degrees and certifications in web development, digital marketing, graphic design and systems security.

Michelle Van Dyk

Michelle Van Dyk

Michelle is our Sales/Marketing and Comms girl.  She supports the team in getting things done.  Her role includes liaising and networking with businesses in Nelson City and getting them on board as members of Uniquely Nelson.  She also assists the team in collecting content for The Nelson Advantage Newsletter, social media planning/co-ordination & event organising.  She has a genuine passion for working with people and is always thinking of innovating ways to promote this smart little City of ours.  Michelle also acts as our very own in-house photographer/ videographer.

Bryce Wastney

Bryce Wastney

Bryce is our talented journalist, singer/songwriter and holds a BA/B Tch (double degree) majoring in Visual Arts and Graphic design. He interviews business owners and writes articles for our weekly Nelson Advantage Online Newsletter.

Recent News

08Jun 21

Jewel Beetle – handmade contemporary and unique jewellery

Whether you’re in the market for a special ring or gift for a loved one, Jewel Beetle on Bridge Street offers a range of unique jewellery, there’s something for everyone. Established in 2004, Jewel Beetle is the creative workshop of Jewellers Allison Judge and Yvon Smits.

Both Jewellers were classically trained in Europe and have quite different but complementary design styles influenced by their European background. They are also well known in Nelson for their commission work and most of their clients love to be involved in the design process.

“To design a bespoke piece requires a level of understanding, intuition and empathy to listen to the client, we really enjoy the process from concept to completion”

A recent change in direction, the girls now run workshops from their studio in Bridge Street. It started with ‘Couples Create’ a wedding ring workshop and now they offer wax carving workshops for up to 6 people, a fun experience called the ‘Ring Fling.

Couples Create’ is a practical workshop where couples can make their own wedding rings guided by Yvon or Allison. Starting with an initial design consultation, the jewellers discuss the options available to you, and the process involved.

“Your wedding rings are a symbol of your love, why not make them extra special and create your own?”

‘Couples create’ is one day workshop usually on a Saturday, for more information see:

Join Allison and Yvon for a fun creative night out at the ‘Ring Fling’. The workshop takes place in their studio where you will learn the fun wax carving process. The Jewellers will share tips and tricks along the way and at the end of the workshop you leave your creations to be cast into silver (or gold) and completed to a finish of your choice. No experience is necessary. A typical Ring Fling takes 2½ – 3 hours with a short break for tea and coffee.

The $139 package includes the workshop and refreshments. Materials (silver or gold) are extra. An average silver ring will cost somewhere between 30-80$ depending on how heavy your ring design is. Workshops are small groups of 4-6 people.
For more information see:


Be in to WIN one of two tickets valued at $179 (each)
at Jewel Beetle’s Ring Fling Workshop


Explore the virtual tour at Jewel Beetle


Click here to find out more…

read more
08Jun 21

Be in to WIN one of two tickets valued at $179 (each) at Jewel Beetle’s Ring Fling Workshop

Join us for an exciting new craft experience here in sunny Nelson.  The Ring Fling is a social workshop where you can create your very own ring design. We guide you through the fun wax carving process and at the end of the workshop you leave your creations with us to be cast into silver (or gold) and completed to a finish of your choice.

Get creative this winter! Be in to WIN one of two tickets valued at $179 (each) at Jewel Beetle’s next Ring Fling Workshop taking place on 21 June 2021 @ 6:45pm

Rules are simple.
LIKE & SHARE this post on Facebook or Instagram.
LIKE & FOLLOW our UniquelyNelsonNZ  & Jewel Beetle Facebook page.
Lastly, Fill up the form below and be in to win.

BE IN TO WIN Jewel Beettles
(To Contact Winners)

If you’d like an extra entry, SHARE to your page for some extra love.

If you enjoy making things and love jewellery, you don’t want to miss out on Jewel Beetle’s next Ring Fling workshop.

Book here.

Click here to read more about Jewel Beetle

Terms and conditions

  • The competition is open to New Zealand.
  • The competition ends at 12 noon on 18th June.
  • There is no entry fee and no purchase necessary to enter this competition.
  • By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  • The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
  • The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  • By entering this competition you will be subscribed to Uniquely Nelson’s mailing list, you can unsubscribe from this list at any time.
  • This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook or its partners or application developers. You are providing your information to the owner or operator of this Facebook page and not to Facebook or any of its partners or application developers.
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08Jun 21

Founders Heritage Park – A family attraction and so much more

Founders Heritage Park is one of Nelson’s hidden gems – a picturesque miniature village of character buildings set in beautiful grounds and packed full of local heritage and lore.
Established in 1977 by a group of community-minded Nelsonians, Founders Inc, as it was then, was populated with historic replica buildings – both newly constructed and relocated – with the help of local businesses. By its opening in 1986, the renamed Founders Heritage Park had a collection of 20,000 donated historical items.

Now boasting a collection many times larger than that, and adding new exhibits regularly, today Founders Heritage Park is owned and managed by Nelson City Council and is home to numerous artisan boutiques and a café.

Among its residents are printer Renee Hadlow, jeweller Martyn Milligan, fashion designer Jill Alexander and sailmaker Robyn Holms. A recent addition to the park is the Atkins Gallery, featuring original art by Toss Woolaston, ceramics and jewellery from Jim Trembath.
Full of exhibits and displays showcasing Nelson’s heritage, there is always something new to learn at Founders. Earlier this year, in collaboration with Rutherford Rotary Club, Rutherford Cottage was turned into an interactive exhibit. Containing games and activities that help explain and celebrate the work of Lord Ernest Rutherford, First Baron of Nelson, and father of nuclear physics, who grew up in the nearby town of Brightwater.

The annual Founders Book Fair is a must-visit for book lovers or anyone keen to rummage for a record, puzzle, or CD treasure. Taking place every day from 5-13 June, the Book Fair has thousands of second-hand books, puzzles, board games, magazines, and mixed media such as vinyl records, CDs, DVDs, and cassette tapes on offer.

A visit to the park would not be complete without a ride on the heritage train, operated by the Nelson Railway Society, or a stop for refreshments at Founders Café, open Tuesday-Sunday and featuring live music to entertain visitors on Friday evenings.

Scattered among the village are spaces ideal for events, weddings, conferences and meetings, and the park can be hired in its entirety.

The Energy Centre is the largest of spaces in the park, with high ceilings and a concrete floor for larger events. Or you can dance the night away on the polished wooden floor of the Granary, hang fairy lights around the grand pillars or spill out onto the Village Green to enjoy cocktails in the afternoon sun. With an antique bar and full commercial kitchen, it’s an excellent space for a dinner or wedding.

If you are looking for something a little more intimate, The Jaycee is fully carpeted with a built-in wooden dance floor, has its own kitchen and great indoor-outdoor flow into the patio area and Village Green.

Founders also feature its own little church, Old St Peter Church, a beautiful venue for weddings and other ceremonies and functions. There are no restrictions around catering at Founders Park, and you are more than welcome to bring in a caterer or do it yourself.

For more information, see:


Explore the virtual tour at Founders Heritage Park

Click here to find out more…

read more
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