Uniquely Nelson is an incorporated society set up with a Board of Directors and a full-time Manager. We have been marketing and promoting Nelson City since 2002.
Uniquely Nelson is not-for-profit and is funded annually by Nelson City Council.
Uniquely Nelson has developed a range of marketing initiatives around the Nelson City Experience to encourage greater visitation and retail expenditure in the City.
We act as an important communications forum between Nelson City Council, Nelson Tasman Tourism, Nelson Tasman Chamber of Commerce, the Economic Development Agency, other key stake holders and over 630 Nelson City businesses.
Uniquely Nelson’s strategic Vision Statement is:
Nelson City, the best small City to live, work and play in Australasia.
Uniquely Nelson’s Mission is to:
Develop a marketing strategy that clearly communicates and supports the vision statement;
Develop promotions and activities around the unique offerings of Nelson City, thereby supporting the vision statement;
Encourage visitation for the ‘Nelson City Experience’ – the atmosphere, social cohesion and cultural identity;
Develop and implement an ongoing program of stakeholder engagement that enables the vision to be effectively communicated and shared. We want to ‘win the hearts and minds’ of the people who influence the City’s cultural, social and business vitality.