Thursday 6 June 2019 1:00 PM – 5:00 PM Add to calendar
Nelson Marlborough Institute of Technology, Room S106, Nile Street, Nelson
WHO IS THIS COURSE FOR?
Anyone looking to start a business or current business owners that are looking to develop and grow their marketing strategy – the initial stage of any marketing strategy is to develop a marketing plan. The classic saying goes; “if you fail to plan you can plan on failing”, starting a marketing campaign with no plan of actions means you don’t set yourself up for the most success. Once your marketing plan has been locked down, the actual implementation of the plan is the next stage. There is no point putting together a marketing plan if you are not going to do anything about it.
Over the 4 hours we will help you define your marketing objectives, your markets and core offerings to enable you to reach your business goals. Whether you are new to the marketing game and need advice on how to get started, or are looking for a long term plan to build a marketing strategy, this workshop will assist you in developing your game plan.
One of the biggest areas businesses stress over, is that it all seems overwhelming and they don’t know where to start. During the session we will help you break down your marketing plan into 12 month and 12 week plans to make tasks more manageable. We will ask you, how you are going to implement, who is going to do it? When are you going to do it? And what mediums are you going to use? We will also help you determined the key outcomes you want to achieve and how you should monitor.
What a Marketing Plan is
The 4 P’s
Defining your brand
Understanding your target markets
Deciding your key offerings
Creating achievable goals
Now VS Future
Best ways to implement a Marketing Plan
Breaking your Marketing Plan down into how, when, who
Making the best Media decisions for your goals
Measure your success
SO YOU CAN:
Write a Marketing Plan for your business
Create a successful Marketing Strategy
Build a clear brand identity
Feel confident in your audience
Implement your Marketing Plan
This workshop will be interactive with Q&A’s highly accepted.
The Marketing Studio:
At the end of the workshop please feel free to talk to The Marketing Studio about how we can further assist you with your marketing strategy.
Testimonial from previous workshop:
“Chris is easy to listen to, approachable and the workshop was delivered in a way I could understand”
NTBT subscribers can access a special 10% discount using this code at Checkout – NTBT2019