Qualmark Recognition of Sanctuary
The Brook Waimārama Sanctuary has been awarded a Qualmark Silver Sustainable Tourism Business Award, signalling the conservation initiative is well on the pathway to delivering a top-quality tourism offering.
Qualmark tourism business advisor Peter Clinton-Baker commended the Sanctuary’s “big, audacious goal” of creating the largest predator-free area in the South Island for its breadth, long-term vision and the success already achieved.
“The BWST epitomises the blending of conservation, community and tourism in a ‘green handshake’ to facilitate one and improve the others,” Clinton-Baker said.
Qualmark is owned by Tourism New Zealand and backed by leading industry organisations, providing a grading system for accommodation providers and a quality endorsement programme for visitor activities, service and transport providers, as an official mark of quality. (Accommodation businesses also receive an official star rating that denotes the quality of the facilities on offer.)
Following an independent evaluation, a Qualmark business receives a Bronze, Silver or Gold award based on their performance under the Sustainable Tourism Business Award Criteria of four key areas: economic; social and people; environment and culture; health, safety and wellness.
Sanctuary chief executive Ru Collin said everyone involved in the Sanctuary was delighted to be acknowledged as a quality New Zealand experience. “This official recognition helps to put us on the visitor-radar as a destination. The more people know about us, the more can support our conservation goals by coming to enjoy what we’re achieving.”
For further information contact:
Ru Collin, CE
027 474 2022