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Located on Trafalgar Street since 1983, Gustaves has become a Nelson Icon

Gustaves Menswear

Located on Trafalgar Street since 1983, Gustaves has become a Nelson Icon. Its inviting window displays and spacious interior design makes it a great place to shop for good quality unique menswear.

Gustaves have been trailblazers introducing high profile menswear brands such as Ralph Lauren, Lacoste, Ben Sherman, and R.M.Williams to name a few.

We spoke to Gus and Mary Beullens owners of Gustaves Menswear.

“Our customers like to feel the fabrics, try items on for fit and quality and take advantage of our expert knowledge. The brands we offer are World and New Zealand famous and who consistently deliver quality garments that last the distance and look great for years. It’s what we call investing in your image and self confidence. As they say… First impressions count.”

Gus Beullens immigrated from Belgium in 1963 and settled in Invercargill where he spent a number of years in the menswear industry .In 1969 Gus and Mary married and 10 years later became partners in A.J.Boult’s Tailors. They moved to sunny Nelson in 1983 and bought Nelson Auto Accessories at 251 Trafalgar St ( now Strands for Bags) and completely cleared the site to become a high end mens fashion store stocking such NZ brands like Rage, Vertice, and JagMen to name a few.

In 1996 when Barton and Yvonne Jones of Zaks decided to retire Gustaves shifted to their site at 243 Trafalgar Street and are there to this day.

Gus and Mary have 4 adult children and 12 grandchildren keeping them both busy! They are members of the Nelson Contract Bridge Club, Mary likes gardening and Gus is a keen Flyfisherman. They are dedicated Wellington Phoenix, All Blacks, Crusaders and Mako supporters.

Gustaves business hours are:

Monday to Friday: 10 am – 5 pm

Saturday: 10 am – 3 pm

Sunday closed


Online shop:

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