Burger Joint’s Brand New Branch-out: Brewing
It’s been just over 6 years since Nelson’s favourite and award-winning burger restaurant opened its doors to the good people of Nelson with a new flavour for this fine city and, the Williams family still firmly at the helm.
Over the years the team at Burger Culture has had the pleasure of pushing the envelope with creativity and, of presenting their interpretation of what they believe to be their best version of one of the simplest but most enjoyable dishes on earth: the mighty Burger! Serving up to 750 burgers a day, including a unique variety of dishes suited to all dietary preferences. All of that then to be complimented with gluttonous sweets and shakes, refreshing locally produced beverages and welcoming service. All wrapped up in an edgy, urban setting of street art, nostalgic nods to pop culture, and video gaming. A perfect recipe for success, and a perfect setting to celebrate culture. Culture in this instance, represented with music, art, flavour and being together. But change is on the horizon!
As others in the industry, and those who enter our doors have also had to endure, the past few years have been, to put it simply, uncomfortable. This pumped the brakes on previous plans of expansion.
As such, everyone has had to adapt and, in most cases, this has led to some very creative ways of overcoming obstacles and, in some ways, hospitality operators have happily stumbled upon improvements to their operations.
This is a testament to the amazing people that work within the hospitality industry. Observing how we’ve all worked together and supported one-another has shone a warm light on how incredible and resilient the culture within hospitality is. One of the key notes to take away from it all is to find a way to diversify and extend beyond simply the box you see yourself fitting into. For us, that’s burgers! We’re more than just that. As such, the last few years gifted us with an opportunity to look at our own personal culture.
To us, culture isn’t just a side dish to life. It’s at the core of it. It’s the Patty if you like; with all of those amazing additional ingredients adding another layer of joy and character, turning a simple bun into an experience. And there are a million combinations and variations to try out too. Some you’ll love, some you won’t… but, trying them is the fun part.
Culture is colour. It’s sound, it’s flavour, it’s creating a story. Culture is open to interpretation and bounces from one person to the next developing and evolving as it travels. In understanding that, we have come to the realisation that the same is to be said for Nelson’s beloved Burger Culture. Culture is at our core and who we are, and this is only reinforced by the incredible team that we have the pleasure of sharing the same vision with. A “shout-out” list would be too much to fit on the page.
This is where we’ve come from. This is what has formed and shaped us and brought us to where we are now: being on the precipice of presenting to the world, our “culture”!
One of the relationships that has developed over the years for us is the one between us and the team at the Hop Federation Brewery, who this year also celebrate a decade of brewing some of the regions finest beer.
Since day one we always knew that the Culture brand, and Hop Federation had similar alignments and are equally ingrained in the culture that we’ve each created around us. This is evident in the approach we both have to what we do and the meticulous dedication we have to what we produce.
With Hop Fed moving into their brand-new brewery in Motueka, the timing couldn’t be more perfect. A few chats, and beers later, the nugget of an idea was born. The idea of a space in the city centre that showcases the amazing flavours and creativity of Hop Federation to the people of Nelson and those who pass through it, complimented with a food offering to match.
Within the next few weeks and, as an early Christmas present for Nelsonian’s, that nugget has now flourished into “Culture – Beer House” in co-lab with Hop Federation Brewery and Tohu Wines. We couldn’t be more proud of what has been produced and how hard everyone has worked on the project. We hope the people of Nelson enjoy it as much as we well. Jump on our socials or website for open dates and times.
We aim to be host beer tasting events with the team from Hop Federation, wine tasting events with the team from Tohu Wines, youthful twists on classic cocktails, live music of all sorts, and offer a space for private functions. Whether it be birthday parties, work do’s or private meetings, we’ve got you sorted. This will all be rolled up with the experience you expect from the newly re-branded “Culture – Burger Joint”, an evolution of the old favourite.
In addition to that we’ve recently opened up our Hatch. From early morning (8am), “Culture – Coffee” is serving up breakfast burgers, donuts and delicious coffee from Soul Arch Coffee Roasters.
Culture have you covered as a one stop shop, for all your flavour-craving needs.
There is more though. Other “nuggets” are cooking so to speak. As we evolve our brand into “Culture” our hope is to expand this further with “Culture – Milk Bar” coming soon. Before long we hope to open another restaurant site, launch a food truck on the road and, who knows what more from there?
We’re looking forward to going on that journey hand in hand with Hop Federation Brewery and Tohu Wines; accompanying them (hopefully with our food truck) to their celebrations, events and beer and wine festivals.
But most importantly, we look forward to continuing to bring you Nelson’s (and possibly New Zealand’s) finest burgers – as we have always done. Burgers & Breweries after all are a significant part of our own culture. Folks go from town to town comparing their towns offering to the other towns offering and wear it as a badge of pride. Needless to say, we find ourselves very grateful and blessed to live in such an amazing place, surrounded by amazing people, and work within an industry that provides us with so much opportunity. So, keep your eyes peeled on where we take it from here. You’re already part of our journey so, come in, get a dose of culture and continue with us on our journey.
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