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The Car Company Unveils Official BYD Showroom, Elevating Sustainable Mobility And Investing In Nelson, New Zealand

The Car Company, a distinguished automotive dealership with a rich legacy spanning over 27 successful years, proudly announces the grand opening of its official BYD showroom, marking a significant milestone in their journey towards sustainable mobility. This momentous occasion, effective as of March 21st, 2024, underscores The Car Company’s steadfast commitment to providing top-notch automotive solutions to the residents in the Top of the South, New Zealand.
Since August 3rd, 2023, The Car Company has proudly served as the official BYD dealer for the top of the south region, solidifying its reputation for delivering innovative and environmentally focused solutions. This partnership with BYD, a global leader in electric vehicles and cutting-edge technology, further strengthens The Car Company’s position in the market. Renowned for providing Ultra-Safe batteries to industry giants like Tesla, Toyota, Ford, Mercedes, and Kia, BYD’s exceptional service, quality products, and unwavering dedication to safety align seamlessly with The Car Company’s values.

The development and expansion of the new dealership at 150 Rutherford Street signifies a strategic move towards investing in the local Nelson community, as well as offering a comprehensive lineup of BYD’s exceptional electric and plug-in hybrid vehicles. You can now find models such as the BYD ATTO 3, the BYD DOLPHIN and the BYD Seal available at the newly built showroom, with the next lineup of models set to debut in the near future. This includes the well sought after plug-in hybrid Seal-U SUV. Customers can explore the latest BYD models, boasting state-of-the-art features and environmentally conscious design.

“We are excited to announce the grand opening of our brand new BYD showroom located at 150 Rutherford Street, Nelson. Being selected as the premier franchise for BYD in the Top of the South fills us with immense pride. Our spacious showroom not only showcases the remarkable range of BYD vehicles, but also boasts a wide array of late-model used cars. We eagerly look forward to servicing and selling to our community in the Top of the South, and invite you to embark on this exciting journey with us as we redefine excellence in automotive experiences.” – Shane Drummond, Managing Director.

For those concerned about making the change to electric or plug-in hybrid, rest assured! BYD’s commitment to safety is unmatched and exemplified by its Ultra Safe Blade Battery technology. With 25 years experience in the battery industry, BYD has developed a Lithium Iron Phosphate (LFP) battery, uniquely engineered for superior strength, longevity, power storage, and range expansion compared to conventional designs.

Beyond revolutionizing auto manufacturing, the Blade Battery’s hallmark feature is its exceptional safety ensuring peace of mind for drivers. Unlike conventional EV batteries prone to thermal runaway and fire risks, the Blade Battery demonstrates remarkable resistance to catastrophic incidents. In rigorous industry-standard tests, it withstood punctures simulating internal shorts without igniting, even when subjected to extreme conditions like being run over by a 46-ton truck, overcharged by 260 percent, heated to 300 degrees Celsius, and being crushed and bent. Notably, the Blade Battery remained intact, unexploded, and fire-free throughout these trials.

Recognizing the paramount importance of battery safety, BYD has made the Blade Battery available to all automakers, echoing its past success in supplying rechargeable batteries for mass-produced electronic devices. Consequently, whether branded BYD or not, electric and hybrid vehicles of today and tomorrow are poised to benefit from Blade Battery technology, ensuring a future of safer, more reliable transportation.

The Car Company and BYD Nelson extend a warm invitation to customers and automotive enthusiasts to visit their showroom at 150 Rutherford Street, Nelson, to experience the BYD lineup firsthand. The dedicated team at BYD Nelson is eager to assist customers in finding the perfect vehicle to suit their needs and preferences.

About The Car Company:
Since its inception in 1996, The Car Company has been a leading automotive dealership in Nelson, New Zealand. With an unwavering focus on customer satisfaction, the dealership has garnered a loyal clientele over the years, establishing itself as a respected name in the industry. The Car Company are a one stop shop with over 500 cars in stock across 4 branches.They also offer finance, insurance, and buy cars. They also have their own automotive workshop servicing new and used vehicles, with a full range of parts and accessories.

About BYD:
Founded in 1995, BYD Company Ltd. is a global leader in cutting-edge battery and electric vehicle technology. Committed to sustainable development, BYD has revolutionised the automotive industry with its innovative and environmentally friendly mobility solutions.

For more information about The Car Company, BYD Nelson and its range of BYD vehicles, please visit


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