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Ian Wills Jewellers: A Legacy of Craftsmanship and Tradition in Nelson

Nestled on Bridge Street in Nelson, Ian Wills Jewellers stands as a beacon of quality and tradition, embodying the timeless art of jewellery making.

Ian’s journey in the jewellery industry started at the tender age of 15 in Hatton Garden, London’s prestigious jewellery quarter and the centre of the UK diamond trade. There, he undertook a five-year apprenticeship in diamond setting, mastering the intricate skills required for this meticulous craft. After gaining substantial experience, Ian set off to find his fortune in South Africa, where he further honed his skills as a manufacturing jeweller. Upon returning to England, Ian established his own successful jewellery business. However, the allure of a new adventure beckoned, leading Ian and Fleur to New Zealand. Nelson became their new home.

The decision to set up shop in Nelson was serendipitous. The previous owners of the jewellery business on Bridge Street approached Ian with an offer to buy the store. Although Ian had not initially planned to continue in the jewellery trade, the opportunity was too good to pass up. The store, which had been in operation since 1985, came with a rich history and an established customer base, making it an attractive proposition.

The building at 29 Bridge Street, constructed in 1855 by Thomas Askew, has a storied past. Over the years, it has served as a butcher’s shop, a cooper’s workshop, a corsetry and lingerie boutique, an art gallery, and now, a jeweller’s store. This historic structure is Nelson’s oldest working shop, a testament to the city’s evolving community and enduring charm. Ian Wills Jewellers is proud to continue the building’s legacy, serving the residents of Nelson and contributing to its vibrant history.

Ian Wills Jewellers offers a blend of traditional and contemporary jewellery services. The store prides itself on its craftsmanship, offering custom-made designs that reflect the unique tastes and preferences of its customers. Ian creates bespoke pieces, ensuring that each item is a true work of art. The store also provides repair services, breathing new life into treasured pieces and maintaining the legacy of jewellery that has been passed down through generations.

In addition to jewellery, Ian Wills Jewellers also deals in watches. While the digital age has introduced a plethora of new timekeeping devices, the charm and elegance of mechanical watches remain undiminished. The store sells a variety of watches and offers maintenance services to ensure they continue to function perfectly.

Nelson itself is a key part of the store’s identity. Ian Wills Jewellers prides itself on personalised service and is grateful to their local customer base that frequents the store. Additionally, the business attracts visitors from other parts of New Zealand, including Wellington, who often make a point to visit Ian Wills Jewellers during their trips.

Despite the strong presence of today’s digital world, the personal touch remains a cornerstone of their business, with face-to-face interactions allowing Ian and Fleur and their team to understand their customers’ needs and create pieces that truly resonate with them.

Working in Nelson’s city centre has its own unique advantages. The city’s vision to revitalise the central business district are seen as a positive step, with Ian and Fleur looking forward to the enhancements that will make Nelson even more attractive to both locals and visitors.

Ian Wills Jewellers is more than just a store; it is a testament to a family’s dedication to their craft and their adopted home of Nelson. With a commitment to quality, personalised service, and a deep connection to their craft, Ian Wills Jewellers continues to shine as a jewel in Nelson’s crown. For those seeking bespoke jewellery, timeless watches, or expert repairs, Ian Wills Jewellers on Bridge Street is the place where tradition and excellence meet.

Their friendly and knowledgeable staff will assist you with:-
Engagement, wedding, and dress rings.
Repairs and remodels of your existing jewellery.
Nelsons leading range of watches, clocks and Barometers.
Watch batteries.
Watch, clock, and Barometer repairs.
Silver and gold jewellery.
Nelson’s best selection of beautiful pearls.
Second-hand dealer with a stunning estate collection.
Rhodium plating.
Valuations on site by our master jeweller.

Please click on their Facebook link to view more products and our online shop.

You can contact Ian Wills Jewellers at

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