About us

Simply New Zealand offers you quality giftware, kiwiana homeware, clothing, local art, souvenirs & NZ Made products you will cherish and remember for years to come. Our stores cater for travellers from overseas looking for mementos to take home that are a reminder of their stay in Aotearoa, or gifts for friends and family with a particular New Zealand flavour. Our gift and souvenirs range is diverse and promotes New Zealand and our way of life. Be it artworks, skincare, toys, jewellery, exclusive clothing, New Zealand natural skincare ranges; Manuka Honey, Lanolin, Bee Venom products and Rotorua Mud. With 17 stores NZ wide and online.

New Zealanders are proud to embrace uniquely New Zealand items for their own homes or to take overseas for friends or loved ones. Business people also purchase items from our stores as corporate gifting or to take overseas as gifts for business colleagues.

Customer service is a key focus for us. We provide quality products and want to ensure our customers’ expectations are exceeded when they shop with us. Our staff are courteous, motivated, and trained to provide excellent service. Our business is backed by our close-knit management team.

Why Shop with Us?

Our Stores are Quality Assured and Accredited
Our merchandise range and service is underpinned by our ‘Satisfaction Guaranteed’ policy. We are a Qualmark Endorsed Visitor Service. After we championed the brand to make sure retail could be included, our group of stores became the first Qualmark accredited retailer in New Zealand since 1965, and we are active members of Tourism Industry Aotearoa, 100% Pure New Zealand, and Retail NZ.

We are Locally Recognised
Our Nelson store, which was opened in 2005, has won the Nelson Mall Top Shop awards twice. In 2013 it not only won the Homeware, Giftware and Specialty Store section, it was also named the overall winner. The judges said that the store had received perfect scores on two visits and commented that the staff had been friendly and helpful without being pushy. The store attracts lots of tourists, but also has the ‘Nelson family’ of loyal customers – many who have been shopping there since the store opened.

We are a Trusted New Zealand Retailer
We are a Trusted New Zealand Retailer, we’ve upheld a trustworthy reputation as one of New Zealand’s largest tourism retail companies since 1965

We offer Fast Local Shipping | TAX FREE Worldwide Delivery Options
Fast local and reliable shipping to all New Zealand addresses and locations. We offer TAX FREE purchasing for all online shopping cart items when delivery is selected to a worldwide address/outside of New Zealand. (NZ GST is currently 15% and may be subject to changes). Please contact us office@touristgroup.co.nz in regards to freight costs for orders needing to be sent worldwide (excluding Australia).

Our Mission Statement
Our mission statement is ‘Sharing memories and experiences of New Zealand’ by providing excellence in service and quality of merchandise that exceeds our customers expectations, so as to ensure they leave us with pleasant memories of our stores, our products, our country and with the desire to revisit us. We take pride in our stores and strive to be the best in customer service, product range and professional attitude.

Offering Quality NZ Made Products

  • Internationally recognised New Zealand designer clothing brands
  • Art, woodware, and giftware items created by locally renowned artists and craftspeople
  • Branded apparel and unique gifts exclusive only to our stores
  • Best in customer service, product range and professional attitude
  • Carefully selected categories of jewellery, mementos and gifts reflective of New Zealand

Our Vision
We take pride in our stores and strive to be the best in customer service, product range and professional attitude. Our product range includes work from renowned New Zealand craftspeople, internationally recognised clothing brands and exclusive branded apparel. We carefully select jewellery, mementos and gifts which are reflective of New Zealand.

Or to put it more simply…

‘To be simply the best’

Click here to find out more….

Opening Hours















Winter (April to October) Monday to Saturday 9.00am - 5.00pm Sunday 10.00am - 4.00pm Summer (November to March) Monday to Saturday 9.00am - 5.30pm Sunday 10.00am - 4.00pm


Our Address:

39 Halifax St E, Nelson, 7010


-41.2707062, 173.2844284