It’s always interesting asking local business operators how they ended up…
Shine- A Fashion Mecca in Nelson
Since 2001, Jo Menary has managed her fashion store in Nelson. A hand-picked collection of beautiful clothes and jewellery for the modern woman. Jo’s, has been enjoyed and appreciated by a wide range of loyal customers for more than 20 years. Shine offers a selection of trendy clothes from both New Zealand and international brands that are not always found elsewhere. Whether its a maximalist print on a summer dress, or a cashmere wrap that can be worn with everything, Jo has exactly the right pieces, every season. Feminine, everyday luxury, cool and trendy; you’ll find both basics and luxury garments from some of New Zealand’s top designers and international cutting edge labels.
Shine is a real fashion mecca, filled with beautiful New Zealand and international jewellery, clothing, footwear and art. The store brings together the latest trends in both casual and a little more dressed up stucco and focuses on high quality design. The garments are timeless but have been given trendy and exciting details with attitude and confidence. Jo’s passion for fashion, her honest and friendly advice is there with the expertise and commitment to help you find exactly the style you are looking for. Shine is for trend-conscious women of all ages with a range that is pure heaven for all trendy fashionistas.
Jo brings together some of the best designer labels with good intentions including New Zealand designer brand such as Charmaine Reveley, Tanya Carlson, Mild Red, Widdess, Untouched World, Saben handbags and accessories alongside Australian brands as Elk and Pol. The range encompasses hand-picked international brands such as United Nude footwear from Los Angeles and Scandinavian brands as Lollys Laundry. Discover the wide range of jewellery selection from the Danish designer Dyrberg/Kern and Cathy Pope, New Zealand designer’s statement gemstone jewellery.
Jo says: People are looking for garments with longevity, and because we’ve worked with clients for years were able to say: ‘Oh, this would work with the piece that’s already in your wardrobe!
If you are looking for something special, head to Shine on Hardy Street where you’ll find handpicked collections and friendly advice. Be aware of that you can expect to be stuck for a while, because the store is full of beautiful garments and accessories. Not to mention that the owner Jo always makes you feel welcomed with amazing customer service.