Annual Business Insights Survey launches to capture real-time insights from local businesses
Nelson Tasman businesses are being called on to share their experiences, challenges and outlook as the 2026 Nelson Tasman Business Insights Survey launches this week.
Run jointly by Nelson Regional Development Agency (NRDA) and Nelson Tasman Chamber of Commerce (NTCC), the annual survey provides a vital local perspective on economic conditions and business concerns, helping to balance national narratives and ensure regional voices are clearly heard.
NRDA Chief Executive, Fiona Wilson says the survey plays a critical role in contributing to understanding what’s happening on the ground.
“This is an important opportunity for businesses to directly advise us as we represent Nelson Tasman, locally and nationally. The stronger the response, the stronger our case when advocating for funding, support, and policy settings that benefit our region.”
“National headlines don’t always reflect the realities facing businesses locally. This survey gives us a clear, local view; what’s working, what’s challenging, and where the opportunities lie.”
NTCC Chief Executive Ali Boswijk says participation in the survey is essential to ensure the region’s business voice remains strong.
“We strongly encourage all businesses, large and small, across every sector, to take part. Whether you’re thriving, struggling, or somewhere in between, your perspective matters. This is about building a true picture of our regional economy.”
2026 represents the fifth year of the Business Insights Survey. Initiatives influenced by feedback to previous surveys range from NRDA & NTCC’s Covid response in the early days, skills gaps exploration, training, climate change business support, six-monthly Development Forum series, and even the establishment of the recently opened Mahitahi Colab in Māpua, Tasman.
Recent survey findings highlight both resilience and emerging pressures within the business community.
Domestic tourism continues to play a significant role in the local economy, and while businesses acknowledged increased promotion efforts,they have also expressed growing demand for more events and business event attraction to further stimulate activity.
As businesses have reported on their ongoing challenges, rising input costs have remained a consistent pressure, compounded by reduced consumer spending, declining revenue, and cashflow constraints. In 2025, recruitment and retention of quality staff emerged as a key concern, alongside broader wellbeing impacts. Despite these pressures, Nelson Tasman businesses have continued to report investment in innovation and improvement and to indicate where they can be further supported for growth.
The survey is open from Wednesday 27 May. All responses are confidential, and results are reported in aggregate.
Businesses can complete the survey at: https://www.surveymonkey.com/r/S2GL23C
Participants will also have the option to receive a summary of the findings, providing valuable insights into trends, challenges, and opportunities across the region.
As a thank you for taking part, businesses that complete the survey will go in the draw to win one of ten morning tea shouts for their team; supporting local cafés and giving teams a well-earned treat.
For more information on the annual Business Insights Survey initiative please visit: https://www.nelsontasman.nz/do-business/economic-insights-and-reports/insights-survey/
ENDS
Media Contact: For more information contact Charlotte Lang, Marketing & Communications Lead, charlotte.lang@nelsontasman.nz
About Nelson Regional Development Agency (NRDA)
NRDA’s purpose is to accelerate economic growth, improving wealth and wellbeing for the people of Nelson Tasman. With a focus on increasing regional productivity, we deliver on our purpose by supporting collaboration, building capability, and attracting resources.
NRDA is a Council-Controlled Organisation (CCO), 100% owned by Nelson City Council. NRDA was established on 1 July 2016 following merger of the former Nelson Regional Economic Development Agency and Nelson Tasman Tourism. Partnership funding contribution from Tasman District Council enables NRDA services to be delivered with a combined Nelson Tasman regional focus.
NRDA’s activity spans strategic economic development, business and key sector support, investment attraction and, as Regional Tourism Organisation, fostering and promoting regional visitation.
About Nelson Tasman Chamber of Commerce
The Nelson Tasman Chamber of Commerce (NTCC) is a member-based organisation that supports and advocates for businesses across the Nelson Tasman region. It provides networking opportunities, business support, training, and events designed to help businesses grow and thrive.
As a strong voice for the local business community, the Chamber works closely with partners to influence policy, strengthen the regional economy, and connect businesses with the resources they need to succeed.
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